{"id":3,"date":"2008-08-19T11:08:12","date_gmt":"2008-08-19T10:08:12","guid":{"rendered":"https:\/\/fucinaweb.com\/en\/?p=3"},"modified":"2009-06-23T09:48:50","modified_gmt":"2009-06-23T07:48:50","slug":"url-for-mere-mortals","status":"publish","type":"post","link":"https:\/\/fucinaweb.com\/en\/url-for-mere-mortals\/","title":{"rendered":"URL for mere mortals"},"content":{"rendered":"

A few days ago I bought a copy of the German magazine Der Spiegel<\/a>. As you can see in the following image, the front-page headline prominently asks a question \u201cMacht Das Internet Doof?\u201d on the same wave length of Nick Carr\u2019s Atlantic article “Is Google Making Us Stupid?<\/a>” which raised a lot of buzz.<\/p>\n

Regardless of the content, what caught my attention was the way the reader is invited to join the online conversation. You could find, instead of incomprehensible links such as http:\/\/forum.spiegel.de\/showthread.php?t=4813, a simple, clear and effective www.macht-das-internet-doof.de<\/a>: just a redirect to the forum thread, good looking in print, easy to remember and probably search engine friendly too.<\/p>\n

Nonetheless, many magazines and newspapers are a million light years away from this approach. The link – when present – spans multiple lines and often, it\u2019s hard to decipher or even wrong. And, of course, it starts with http:\/\/. I think I\u2019m very keen on these details because I worked 6 years for a publishing company<\/a>, anyway, I\u2019m not alone. Adam Darowski in his blog explains<\/a> why a URL has to be considered an integral part of the user interface.<\/p>\n

It\u2019s not possible yet to click on a sheet of paper, so the URL has to be easy to type and to remember. There should be a reason why someone invented the DNS to translate 123.123.123.123 to www.site.tld<\/p>\n","protected":false},"excerpt":{"rendered":"

A few days ago I bought a copy of the German magazine Der Spiegel. As you can see in the following image, the front-page headline prominently asks a question \u201cMacht Das Internet Doof?\u201d on the same wave length of Nick … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[4,6,5,7],"class_list":["post-3","post","type-post","status-publish","format-standard","hentry","category-content-management","tag-forum","tag-journalism","tag-search-engines","tag-spiegel"],"yoast_head":"\nURL for mere mortals - Fucinaweb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fucinaweb.com\/en\/url-for-mere-mortals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URL for mere mortals - Fucinaweb\" \/>\n<meta property=\"og:description\" content=\"A few days ago I bought a copy of the German magazine Der Spiegel. 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